THE BUSINESS OF ARCHITECTURE
The design of manmade constructions, like roads, buildings, boats, or furniture, calls for architectural concepts concerning function and aesthetics. Architecture is ultimately the art of manipulating form to serve a purpose; this is true even in the extreme case where the purpose is to serve form itself.
THE ARCHITECTURE OF BUSINESS
Business structures, socio-economic constructions per se, call for similar notions that are ‘architectural’ in their archetypical form. We sometimes refer to business ‘design’, business ‘models’ or business ‘plans’; we ‘draft’ contracts and ‘build’ commercial relationships, much like architects model, plan, draft, and build set ups within the spatial universe.
THE FUSION
To set out a business strategy, we adopt the position of an architect within a creative process; and think ourselves as business strategists, when taking up a designing project. Our propositions will always be modernistic and human centric; we consider the above concept to be ‘radical’, especially in context with complex problem solving or deep creative thinking.